Gold Medal brand Pure Luxury has revealed a trio of new partnerships for its 2015-16 portfolio.

A tie-up with boutique hotel experts Mr & Mrs Smith will highlight properties that have the Smith seal of approval, and have been anonymously reviewed.

Mr & Mrs Smith co-founder Tamara Lohan said: “It was a logical next step to signpost those properties that we know really go above and beyond.” 

Michelin-starred chef Nigel Haworth and textile designer and art director Charlotte Hudders will provide inspiration and destination-relevant insight on cuisine and design respectively.

Pure Luxury has also unveiled a Competition Collection incentive, ready for the peak trading period, to reward agents for choosing to book with the brand.

Ruth Hilton, head of sales and business development at Pure Luxury, said: “We’ve come up with exciting incentives for agents; for example, just for signing up to receive our Pure Luxury e-newsletter, you could win a beautiful scarf designed by Charlotte Hudders.

“Plus, we’ve got places on a Michelin-starred masterclass with Nigel Haworth, as well as a fabulous Pure Luxury holiday. This year’s Competition Collection is better than ever. And of course, our rewards scheme, Farebank, is still in play, meaning agents can earn more for choosing us.”

The brand’s portfolio includes more than 35 new five-star or above properties around the world, and a number of new destinations including Anguilla and Mexico.