Luton airport has unveiled a new brand identity as it prepares to kick off a £100 million redevelopment scheme.
The new look marks the ambition to transform it into one of the leading airports serving London and the surrounding regions.
The redevelopment works due to start in the new year will increase capacity to 18 million passengers a year.
The fresh identity has been designed to illustrate how Luton airport is being transformed in one of the most exciting periods in its 76 year history.
The new design is already visible in recent interior renovations and will be introduced across the terminal once construction work begins in the first quarter of next year.
Planned improvements include:
- A major redesign of the terminal
- New shopping and eating options and the development of a new executive lounge which will include a spa.
- Major improvements to transport links, including better road access to the M1, new car parking, a re-modelled bus and coach interchange and improved rail links
- More domestic, European and international destinations added to the airport’s route network
Airport chairman Clive Condie said: “The investment from our shareholders Aena and Ardian is proving to be transformational for Luton airport.
“Our ambition is to increase our capacity to 18 million passengers per year while putting the customer at the heart of everything we do.
“The combination of our talented executive team, led by our new CEO Nick Barton, with the commercial and operational expertise of our shareholders, gives us the perfect blend of knowledge and experience to achieve our aims.”
Barton, a former managing director of Stansted, said: “The new brand ushers in one of the most exciting periods in our history. It symbolises our ambition to deliver a modern, friendly and convenient airport that offers the best possible experience for holidaymakers, visitors and business travellers alike.”