River cruise operator Emerald Waterways is embarking on its biggest television advertising campaign over Christmas.
The multi-channel advert launches on Christmas Day before the Queen’s speech and will run throughout January.
The £250,000 advert also promotes a January sale in which consumers can save £1,000 per couple when they book European river cruises by January 30.
The advert will appear on channels including ITV, ITV3, More4, Yesterday, Gold and Sky Atlantic.
Featuring a voiceover by actress India Fisher, the ad showcases Emerald Waterways’ Star-Ships.
The company has released new dates and availability on its Danube Delights itinerary and created a new Rhine-Main Discovery cruise for next summer.
It claims more than 80% of spaces on board 2015 cruises have already sold out.