Princess Cruises’ wave campaign will celebrate the line’s 50th anniversary by combining consumer offers with an agent incentive.

The Golden Deals campaign, offering onboard credit and low deposits, was revealed to almost 1,500 agents at events at 10 cinemas up and down the country last week and will run from Boxing Day until February 28.

Customers booking a cruise will receive up to $50 onboard credit depending on the type of cabin or suite they book, a £50 deposit and up to 50% off for third and fourth passengers sharing a cabin. The deals are available on more than 300 sailings from March to December next year, with destinations including the Mediterranean, Scandinavia, Asia, Alaska and the Caribbean.

Agents were also told about a new Golden Ticket incentive, offering 50 tickets to a luxury fam trip onboard Royal Princess next summer.

Agents can enter the competition by making any Princess Cruises booking between December 26 and February 28 and entering their booking reference at

Alex White, UK head of sales at Princess Cruises, said: “Getting agents on board Royal Princess in our 50th year is an exciting opportunity for us.”