I love this time of year. It may be relatively quiet in your businesses, but there’s that feeling of anticipation you get only in the run-up to Christmas.
It’s not just the excitement of what Santa will bring and catching up with loved ones, but about the start of something fresh in the New Year.
In the last Travel Weekly magazine of 2014 you can read about what many of the sector’s biggest operators and agency groups have in store for January onwards.
It’s clear that, as well as tried and tested strategies, the industry is striving to be creative when it comes to adopting new technologies and routes to market.
Whether it’s Virgin Holidays’ use of Google Cardboard or the many attempts to embrace social media, the sector is looking to take a fresh approach.
Much of what P&O Cruises is doing to prepare for the arrival of new ship Britannia points to a new-found sense of identity and optimism.
And the Advantage consortium has set out a bold vision not just for next year but for the coming five years, to inspire a new generation of independent agency customers.
We wish them all the luck in the world with that, as we do all the agency groups whose mission it is to support you in your businesses.
This week the Travel Weekly Secret Santa got me a book of Dolly Parton quotes. So, I’ll leave you with this pearl of wisdom, which I think sums up how our industry is adapting to change: “We cannot direct the wind, but we can adjust the sails.”