Consumers are to be encouraged by Abta to book their holidays early with a member company.
The association is to kick start an ‘earlybird’ marketing push tomorrow (Thursday).
It is the second year Abta will run the campaign which reached millions of consumers during the peak booking period of 2014.
The campaign will again include a dedicated ‘Earlybird’ hub on Abta.com, with a Twitter feed offering tips and deals from members and advice on booking early.
Members of the association can take part in the campaign by tweeting their services and holiday deals through #Abtaearlybird and by promoting the links to abta.com/earlybird on their own websites.
Marketing material has been created for members to share on their digital channels including an early booking short video and snippet.
A four-day nationwide radio advertising campaign breaks on Monday on Heart FM to support the book early message.
The adverts will also carry Abta’s new ‘travel with confidence’ strapline.
The radio exposure is expected to reach more than three million people across the Heart FM network and online.
The Earlybird hub will also be promoted via Twitter, Facebook and Google AdWords.
The new push supports Abta’s ‘Travel with confidence’ print advertising campaign, which has been appearing in national titles since December 28.
Abta chief executive Mark Tanzer said: “Our Earlybird campaign and messages proved popular with members in 2014 and so we are delighted to be running it again.
“With the launch of our new ‘Travel with confidence’ strapline we have an even stronger message for holidaymakers this year.
“We hope that members will get involved and use this opportunity to tell customers about the support, protection and expertise that their Abta membership offers.”