Brand USA has confirmed a MegaFam tour for international travel agents, taking in 22 states.
In partnership with American Airlines and British Airways, the Brand USA tour will feature 12 states never before included in the MegaFam itineraries.
The brand new itineraries are:
- California – Arizona
- Utah – Wyoming – Idaho
- Missouri – Kansas – Oklahoma
- Louisiana – Mississippi – Alabama
- Tennessee – Kentucky
- Illinois – Indiana – Ohio – Michigan
- Massachusetts – Rhode Island – Connecticut – New York
After exploring one of the seven itineraries, agents will fly to Philadelphia, Pennsylvania, for the grand finale. Here agents will share their variety of experiences with the goal of educating other agents and enabling them to better sell the destinations upon return.
To win a place on the MegaFam, book American Airlines and British Airways flights to the United States. To qualify, agents will also be required to earn specialist badges on an agent training site, USADiscoveryProgram.co.uk.
In 2014, agents vying to win a place on the MegaFam booked over 12,000 flights to and within the USA, up from the previous year’s 5,500 flights.
Alfredo Gonzalez, SVP global market development Brand USA, said: “The Brand USA MegaFam is becoming a sought-after event in the agents’ calendar and we are delighted to be able to, once again, work with our valued partners at American Airlines and British Airways in developing another exciting set of routes.
“By working closely with destination partners we aim to showcase the very best each destination has to offer.
“Our goal is to supply travel agents with the knowledge and assurance they need in order to sell more of the USA as a holiday destination, and to ensure the United States is kept top of mind – with both agents and their customers.”