Having a UK call centre is helping Celebrity Cruises attract a more affluent and demanding customer, according to the lines UK boss Jo Rzymowska (pictured).
Speaking at Celebrity’s first Agent Appreciation Awards, Rzymowska said the line was actively looking for customers willing to spend more and explained that a UK call centre was better at pleasing more demanding clientele.
Celebrity was the only Royal Caribbean Cruise Lines brand to keep a UK call centre when the three brands opted to work as individual businesses. Rzymowska said the line was seeing “major benefits”.
She added: “We are myopically focused on finding the affluent consumer. I know every brand wants to do that, but we are myopic about it,” she stressed. “We’ve done a lot of segmentation work on it, and we’re very proud to be working with all the agents here to attract those consumers.
“We want to attract the high end guest, who is very demanding – it’s really important that we are looking after them in the right way”.
The awards event honoured the line’s top trade partners with the likes of Iglu Cruise, Advantage, Cruise.co.uk and Reader Offers picking up gongs.