A new domestic air service between Norwich and Cardiff is to take off in April.
Regional airline LinksAir is to operate daily flights on weekdays from April 20.
A special launch fare of £99 return is available for bookings made by February 13 for travel until October 31. Standard fares start at £59 one-way including taxes and charges.
The flight duration of just over one hour using a 19-seat Jetstream 31 turboprop is claimed to cut more than four hours off cross-country rail or road journey times.
An onward connection will be offered on an existing route between Cardiff and Anglesey.
LinksAir commercial manager Roger Hage said “We are committed to growing the accessibility to both North and South Wales and the UK regions so are delighted to add this new link to our growing network for Wales.
“With the combination of affordable fares, flexibility in booking and quality service we expect this route to be popular for business and leisure alike to complement our new twice-daily weekday Cardiff-Anglesey service alongside our other charter and contract flying commitments as a growing regional airline.”