Gold Medal has launched an incentive for agents to win a fam trip to California to mark the launch of its USA & Canada 2024-25 brochure.
The B2B dnata Travel Group UK brand is running the self-drive fam trip in partnership with California Tourism and United Airlines, with four winners being able to explore San Francisco, Sonoma, Sacramento and Yosemite.
Three places will be awarded to agents who register a US or Canada package with Gold Medal between July 2 and August 31, and one wild card place will be awarded at the end of the campaign.
The new brochure includes 48 new properties and a range of multi-centre holidays, escorted tours and self-drive itineraries.
Orlando, New York, and Las Vegas remain among the top-selling destinations, with California, the Deep South and Western Canada showing “considerable” year-on-year growth, said Gold Medal.
More hotels have been added in Nashville and the Canadian Rockies to cater for increased demand.
Deborah Wadhams, head of long-haul product, said: “We are delighted to be sharing the latest Gold Medal brochure with our agent partners, which as always, has been created with expert attention to detail and with the customer in mind.
“As with every brochure launch, we listen closely to the market and what agents are booking so travel agents will find an increase in self-drive and motorhome holidays, multi-destination itineraries and an increase in touring itineraries from our specialist brand, Incredible Journeys.
“We predict rail travel will be popular among clients wishing to visit historic cities without having to drive. The Brightline train service from Orlando to Miami makes it easy to enjoy different regions of the Sunshine State.
“Christmas in the US is always a popular choice too; while New York is the iconic destination to visit during the festive season, the classic American hallmark movie experience can be found across the US with Christmas parades, shows and spectacular light and decorations displays.
“Agents can discover all these options in the brochure and supporting campaign.”