Hurtigruten has appointed a new country director for the UK and Ireland.

Cecilia Abert will take on the role from February 16, joining from Regent Seven Seas where she was most recently senior sales and marketing director.

Abert replaces Kathryn Beadle who left Hurtigruten at the end of last year, with Philip Price taking on the position in the interim.

Abert will oversee sales, marketing and brand building for Hurtigruten.

Magnus Wrahme, chief commercial officer of the Norwegian specialist line, said: “Cecilia comes with a wealth of experience that will enable us to substantially grow our business in this key strategic market place.”

As well as working at Regent Seven Seas for 11 years, Abert has experience in branding from L’Oreal and Doetsch Grether.

She said: “I am so excited to take the Hurtigruten brand to the next level and continue to build increased awareness for this highly differentiated business with its unique 122 year history.

“I believe there are tremendous opportunities within the growing exploration travel and cruise markets to offer products which consumers are asking for. Whether nature lovers or adventure seekers, Hurtigruten offers something for everyone.”