More than half (52%) of people aged over 50 have changed their holiday habits over the past decade, a poll for Saga Travel shows.
Two-in-three of those have changed how often they take a holiday and over half report a switch in destination.
Nearly half have altered their type of holiday and just over a third have changed the time of year they travel.
Two-thirds of those reporting a change in the frequency of their holidays travel more often than they did 10 years ago, while 27% travel less frequently.
Of the 67% who said they travel more frequently, 50% travel three or more times per year, compared to a quarter of respondents who now travel less.
The most popular holiday among older respondents is a cruise – 33% of 80-89 year olds, according to the study.
Almost a third only travel on touring holidays to explore their chosen destination, against 15% who want to relax in a resort.
Only 9% of the 10,015 respondents polled last month said they only travelled on holidays with their family, children and grandchildren.
For those who have changed where they go, a third (34%) now travel to more exotic destinations than they did 10 years ago – highest among 50–59 year olds.
Almost a quarter now travel to destinations that avoid long haul flights and 16% only travel to destinations in the UK.
More than half (53%) of those who take holidays at a different time of the year say they avoid travelling during school holidays. Almost a fifth travel at times when there are less likely to be other people abroad.
Last year, Saga commissioned research by Cebr which highlighted that over 50% of the UK’s spending on travel and tourism is made by the over 50s.
A Saga Travel spokesman said: “The over 50s have thirst for life and that adventurous spirit is evident in their growing importance to the holiday market where they now make up the majority of travel spend in the UK.
“This survey shows that, over the last decade, people have started travelling more often and further afield. The choices for today’s intrepid 50 something is more likely to be Borneo, India or Africa and at a time of year that fits in with their lifestyle.”