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Accor is to become official supplier of Roland-Garros in Paris for the next three years of the French tennis tournament.
Roland-Garros will provide visibility to Accorhotels.com and to the Le Club Accorhotels loyalty scheme during the French Open fortnight from May 24.
The group’s luxury brand, Sofitel, will be responsible for the concierge service at the partners’ village during the tournament and the area reserved for the players.
The company will have a reception area in the village during the tournament to welcome partners and investors.
Global chief marketing officer, Grégoire Champetier, said: “Accor is once again implementing an ambitious sports partnership policy.
“Roland-Garros, which is one of the world’s most prestigious sports events and has remarkable international media coverage, was an obvious choice for the group.”