Abta’s former head of communications Victoria Bacon is returning to the organisation in the new role of head of brand and business development.
She will focus on the development of the Abta ‘travel with confidence’ brand, commercial activities as well as directing the communications function.
The senior management position will have overall responsibility for strategic communications, including media relations. It comes following a review of the association’s current and future needs.
Bacon, the association’s communications chief between January 2011 and September 2014, will have overall responsibility for the strategic management of the Abta brand, ensuring consistency and optimising its commercial potential, along with leading on relationship management with members.
Abta chief executive Mark Tanzer said: “I am delighted to welcome Victoria back to the association.
“Victoria brings to her role as head of brand and business development a strong background in marketing and communications, within both an agency and plc environment, together with her knowledge of Abta and experience in developing the Travel with confidence strategy.”
Bacon, who takes up the new job on Monday (April 13), said: “I am very excited about the opportunities this role brings both for the association and for me personally.
“Abta works tirelessly on behalf of its members, it is a powerful and trusted brand, and comprises a motivated and talented team. It has great potential to grow even stronger in the future.”