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Details have been unveiled for the business travel part of the Advantage conference in Turkey next month.

The breakout session at the event on May 14-18 carries the theme of Personalisation and Digitisation and will include representatives from WEX Europe, easyJet, Amadeus and Eurostar.

Former GBTA senior vice president of global development and Institute of Travel Management chief executive, Paul Tilstone, will moderate the sessions.

Industry commentator Timothy O’Neil-Dunne and representatives from the supply chain, including WEX Europe, Traveldoo and Amadeus will discuss the transactional transformation being created by the digitisation of travel and opportunities for travel management companies to add more value.

They will be joined by Kerrie Hudson, senior buyer indirect procurement at Hallmark, and Deborah Short, global travel manager at insurance broker Willis who will add the buyer’s perspective.

In ‘One in Seven Billion – the personalisation of business travel’ Max Zanardi, general manager at The Ritz Carlton in Istanbul will look at how the application of data and technology is not enough and the importance of human personal service.

In ‘Business Travel Room 101’ a panel including Gianni Salvadori from Melia Hotels and Sarah Gaze of Eurostar will discuss their pet hates in the travel industry. Delegates will be able to contribute to the debate and vote on which one to banish to Room 101.

In ‘The Final Countdown’, Tilstone will ask Anthony Drury, director, head of business at easyJet and Ken McLeod, corporate director at Advantage to reflect on the outcomes of the sessions, consider what the future holds for business travel and how TMCs should adapt to the changing marketplace. Delegates will also be able to pose questions.

McLeod said: “The business travel breakout session is a really important element of the conference for our corporate members and we always try to deliver the very best content in terms of speakers, topicality of industry issues and relevance to their own organisations.”