A travel agent call-to-action is included in the first TV adverts being run by Olympic Holidays.
A month-long schedule of 20 and 30-second adverts is being screened on Sky TV.
The campaign showcases Crete family beach holidays, the architecture of the Aegean Islands, a Santorini sunset, an infinity pool, a typically picturesque Greek island and food and wine on Cyprus.
The advert includes a £100 per person discount message for all package holidays to Greece and Cyprus booked during the campaign for travel between May 11 and October 31.
The call-to-action features a prominent ‘see your travel agent’ message alongside phone and web details.
The operator’s commercial director, Photis Lambrianides, said: “This is the first time in our 48-year history that we have advertised on television and now seems to us a good time to remind viewers that when it comes to Greece and Cyprus, we are the market leaders offering both breadth and depth of product.
“This is why we end the advertisement with a voice-over that says ‘Think Greece, Think Cyprus, Think Olympic’.”