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A £10,000 donation has been made by Saga to the British Red Cross Nepal Earthquake Appeal to help with the immediate need for support.
The company also pledged to match the first £15,000 donated to support long-term projects.
Saga has had a long association with Nepal, and the local Gurkha community is part of the fabric of Folkestone, where the business has its headquarters.
The Saga Charitable Trust (SCT) has supported a variety of economic, social and educational projects in Nepal over a number of years.
The SCT has already received donations from customers to support work in Nepal and a ‘just giving’ page has been set up so staff and others can also donate.
The first £15,000 raised will be matched pound for pound.
A spokesman for the over-50s travel and services company said: “The earthquake in Nepal has been a human and cultural tragedy.
“Seeing the devastation on TV is even more shocking when many Saga customers and members of staff recall memories of Kathmandu, the mountain villages and some of the projects the Saga Charitable Trust has supported over the last decade.
“Many of these projects will need help to get back on their feet – which is why in addition to the emergency aid donation of £10,000, Saga will match the first £15,000 raised for Saga Charitable Trust Nepalese projects so we can make a positive difference in the long term.”