Lee Ainsworth has been promoted to the newly created role of director of strategy for the Advantage Travel Partnership.
In his new role, Ainsworth will “lead the development and execution of the company’s strategic plans, working closely with Advantage’s wider senior leadership team to deliver on the company’s ambitious growth agenda”.
Advantage chief executive Julia Lo Bue-Said said: “Lee has been a longstanding and highly valued member of our team for the past nine years, and most recently as our head of operations, he has consistently demonstrated leadership and strategic thinking, bringing structure to our strategic project roadmap, which has been instrumental in supporting our success to date.
“Lee’s promotion is a testament to his leadership skills and strategic insight, and I am confident he will add even greater value in supporting our bold and ambitious growth plans for the future in this new role.”
She added: “His appointment also underscores our commitment to nurturing our people and ensuring that they have the opportunity to achieve their full potential.”
Ainsworth said: “I am delighted to take on this new role. Over the past nine years, I have seen the incredible potential of our business and look forward to collaborating with the wider leadership team and advisory boards to drive our strategic development even further and deliver value for all our stakeholders through the achievement of our long-term goals.”