Travel agents can claim £50 vouchers for each Riviera Travel booking made on Black Friday in a new incentive.
They need to book any cruise or escorted tour during 24 hours of Black Friday on November 29 to be eligible.
Vouchers can be claimed by December 6 after bookings have been registered online with the operator.
Uk & Ireland head of trade and partnerships Vicky Billing said: “We’re always keen to give something back to our trade partners and Black Friday is a great opportunity to do just that.
“With so many itineraries on offer, from European river cruises to tall-ship adventures and worldwide escorted tours, there’s never been a better time for agents to sell Riviera and secure a little bonus in recognition of their hard work.”