As many as one million more subscribers are expected to be attracted to European OTA eDreams Odigeo by March 2026.
The projection would give the company 8.25 members of its Prime subscription service.
The company expects the continued growth in subscribers, coupled with the increased maturity of its current subscriber base, will drive strong profitability gains.
The firm aims to achieve €215-€220 million in profits [ebitda] by March 2026, up 20% from the anticipated €180 million in the current financial year.
It expects at least 10% annual growth in Prime membership for the 2027 and 2028 financial years.
The Prime subscription model is available in only 10 of the 44 markets where eDreams operates a transactional business, leaving “significant room” for expansion.
The update came during a capital markets day in Barcelona.
Chief executive Dana Dunne said: “As we approach the successful completion of our self-set long-term goals, it is incredibly exciting to share our vision for the future from a very strong foundation.
“When we last set our guidance in 2021, we introduced the concept of Prime for the very first time. Today, Prime needs no introduction – it has become very established and is a recognised success, with its value and impact speaking for itself.
“Building on our delivery, our new guidance will help us scale our model higher and farther, driving strong growth by expanding our subscription base, increasing profitability, and further strengthening our cash generation capabilities.”