P&O Cruises has announced a three-year partnership with Saints Foundation, the official charity of Southampton Football Club.
The agreement is part of the cruise line’s official sleeve sponsorship across the club’s men’s, women’s and academy teams.
Saints Foundation supports more than 5,500 people every year in the city across health, education, pathways, gender equality and employability projects.
P&O Cruises will support the foundation with fundraising activities, gender programmes and an ongoing Skills Swap project.
Paul Ludlow, Carnival UK and P&O Cruises president, said: “Giving back to the city, to the people in our home port of Southampton, is vitally important to us.
“Support can take many forms and this relationship will enable us to contribute and offer assistance where it really matters and to those who are in most need.”
Sam Fulling, Saints Foundation chief operating officer, said: “P&O Cruises’ support of not only all teams at Southampton Football Club, but into the community with Saints Foundation, shows the scale of commitment to the city.
“We look forward to working with them to continue to help everyone in the city thrive.”