Carnival Cruise Line has promoted Adolfo Perez to vice president of trade sales and marketing.

Perez, who has been with the line for 33 years, will be responsible for business development teams and trade marketing functions.

In recent years Perez has been vice president of new market and new product marketing, and he also served as managing director of the UK office for a brief spell.

He will continue to serve as head of commercial operations for Carnival’s UK business in his new role.

Perez will take up his new position on June 2, reporting to Lynn Torrent, executive vice president of sales and guest services.

Christine Duffy, Carnival Cruise Line’s president, said: “Adolfo is a seasoned travel professional with a true passion for cruising and an appreciation for the valuable and important role that travel agents play in the cruise-selling process.

“We considered both internal and external candidate for this role and felt that Adolfo’s years of experience in the industry and his commitment to the agency community made him the best fit for the job.

“I am confident that his outstanding leadership skills will serve the trade and our team of sales professionals in the field very well.”

Perez said: “Working with travel agents for the better part of three decades has provided me with keen insight into the tremendous impact of agents on the overall success of our business.

“I am thrilled and honoured to lead the best sales organisation in the travel industry as we continue to work with agents in developing new and innovative ways to grow their business.”