Guests visiting Universal Orlando Resort are extending the amount of time they stay in the resort’s two parks thanks to new attraction and hotel openings, according to bosses.
Universal opened the entry-level Cabana Bay Resort last year, and also unveiled Diagon Alley, a Harry Potter-themed area in the Universal Studios park that is linked to the original Wizarding World of Harry Potter attraction in Islands of Adventure.
It has also announced a series of other new openings for the next two years, including water park Volcano Bay, Skull Island: Reign of Kong and the Loews Sapphire Falls Resort, which add to the 18 new attractions, shows and hotels unveiled since 2010.
Speaking at the IPW conference in Orlando, Dennis Quinn, vice-president of destination sales, said: “We are seeing people staying in our parks longer and also increasing the length of their visits to ensure they experience everything while they are here.”
Alison Montague, managing director EMEA, added: “From a British perspective, the new attractions and the ability to move in and out of the parks to the hotels have really established this as a multi-park experience.
“The type of ticket we sell in the UK which allows unlimited access over two weeks for a price which is equivalent to a two-day ticket means our UK guests are also getting an incredible value experience.”
Montague said Universal hosted a record number of fam trips in 2014, and would continue to expand the programme in 2015 and beyond.
“We are particularly looking to increase our engagement with retail agents,” she said. “There are some new retailers in the market and others that are expanding, so we need to make sure we are engaging with them.”