Norse Atlantic Airways is to distribute via the Amadeus, Sabre and Travelport systems as it expands its global reach to the trade.
The expansion in ticket sales has been made possible through collaboration with Air Promotion Group’s interline e-ticketing (IET) system and its APG Connect B2B platform.
The agreement means the low cost long-haul carrier can sell flights under a pseudo codeshare agreement that is distributed across all major GDS platforms worldwide.
By utilising the APG platform, Norse’s flights are displayed under the A1 code in the GDS, making them fully bookable and sellable on APG’s global stock by agents.
Agencies also have access to book tickets on Norse’s network through the centralised APG Connect platform.
The move supports a broader strategy by the airline to maximise the use of its Boeing 787 Dreamliner fleet.
It aims to ensure high seat occupancy and maintain efficiency across peak and off-peak travel periods.
Chief commercial officer Bard Nordhagen said: ”Our APG partnership is a key step in our strategy, expanding how we connect with our passengers through the GDS system.
“We are excited to know many future trade partners will embrace this solution, making it possible to offer comfortable travel experiences at more affordable fares across our economy as well as our premium class.”
APG executive product director Ophelie Cherdrong added: “We are very excited to welcome Norse Atlantic Airways to the APG network.
“The integration of their flights into our IET platform will significantly enhance their global distribution, empowering Iata and non-Iata travel agents and customers worldwide to book Norse flights with ease.
“This partnership will undoubtedly support Norse in reaching new heights and developing its sales across the world.”