A new agent incentive has been initiated to coincide with a rebrand of Fred Holidays designed to counter confusion over its offering.
The new look highlighting tailor-made travel is showcased in a new 52-page brochure carrying the ‘Re:imagine’ tagline.
The publication features eight distinct travel trends that the company predicts will be big in 2025:
- Re:wind – rail & sail
- Re:charge – wellbeing & wellness
- Re:connect – culture & multi-generational
- Re:act – last minute bookings
- Re:wild – nature destinations
- Re:invent – solo travel
- Re:fine – luxury travel
- Re:align – stargazing
Each section features a description of the trend accompanied by two sample packages.
The ‘Re:ward’ trade incentive provides agents with the opportunity to claim up to £1,000 per booking until February 28.
The promotion covers all new package bookings and offers a range of One4All vouchers dependent on the value of the reservation.
Director of tour operations Tricia Birmingham said: “Following research, we realised that our old branding didn’t resonate with customers or trade partners and that our offering was confusing.
“The rebrand is not just about looking good – although that’s a big part of it – but is a declaration of our renewed vision – to be the go-to travel provider, setting the standard for excellence by offering a personalised service and expert guidance.
“Every single itinerary is designed with this in mind to inspire customers to explore the world their way, with the kind of trusted expertise that Fred Holidays is known for.
“We are all very excited about this re-brand which takes Fred Holidays firmly into the 21st century.”