Shearings has launched its first TV advert since 2021, showing off the company’s rebrand and change of tone and encouraging people to book through a travel agent.
The advert, which will run across ITV1, Channel 4, Channel 5 and various Sky channels from Monday, January 6, has been booked to appear throughout this month and next.
Leger Shearings Group chief executive Liam Race said: “The new commercial immediately captivates the audience, opening with what appears to be an old ‘rocker’ strumming his guitar and talking about his touring days; the camera zooms out and we realise he’s about to board a Shearings coach for a tour!”
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The escorted coach tours company last ran a TV advert four years ago, shortly after it was acquired by former competitor Leger Holidays.
Race said: “The 2021 Shearings TV commercial was very practical. We didn’t want to scare away the loyal ‘old’ Shearings’ customers, who had stuck with us through the change of ownership.
“That ad illustrated the coach, the driver, the type of travelling companions, destinations and so on.”
He said the new commercial features the brand’s “new tone of voice”, adding: “The ad highlights one of our new hassle-free promises – no lugging your luggage – by saying ‘you even get a roadie to lug your luggage’, keeping with the fun ‘rock star on tour’ theme.”
The advert, which can be viewed on Shearings’ YouTube channel, ends with Shearings’ new ‘hassle-free holidays’ strapline and includes a travel agent call-to-action.