A ‘Magical Kenya’ agent training programme is being revitalised as part of a new UK marketing push.
The Kenya Tourism Board has appointed SLC Representation to promote the country.
The aim is to increase visitor numbers from the UK by engaging with the travel trade, implementing impactful marketing campaigns, and cultivating a strong desire among UK consumers to experience Kenya.
The planned training aims to provide agents with in-depth knowledge of Kenya’s diverse offerings and inspire them to confidently sell the destination.
SLC will also be tasked with enhancing continued strong relationships with key tour operators and media.
Tourism board chief executive June Chepkemei said: “We are delighted to partner with SLC Representation. Their expertise in the UK travel market and their passion for delivering exceptional results make them the ideal partner to help us achieve our ambitious growth targets.
“We are confident that this collaboration will unlock the full potential of the UK market for Kenyan tourism.”
Mala Mistry, PR Director at SLC Representation, added: “Sharing hidden gems including thrilling adventure options along with new accommodation options and enhanced sustainable travel , are just some of the developments we are ready to share with the UK travel trade.
“Supported by exciting and innovative campaigns, 2025 is set to be a year that Kenya will the destinations consumers will be enquiring about.”