Citalia has expanded its coverage of Italy by adding the Emilia Romagna region to its portfolio.
The neighbour to Tuscany, with Bologna as its capital, is seen by the operator as meeting a rising demand for off-the-beaten-track destinations.
The region is also home to the Adriatic coastal resorts of Rimini and Milano Marittima.
Citalia head of product Heather Green said: “We are delighted to extend our portfolio to the captivating region of Emilia Romagna – this beautiful region is a haven for foodies, cultural aficionados, and sun catchers alike and we look forward to crafting an authentic Emilia Romagna experience for travellers across the UK.
“We’ve been helping our customers discover the best of Italy for 95 years now, and we look forward to sharing our passion for this beautiful country going into the 96th year by expanding into new territories.”
Parent company Tailormade Trade is offering Coldplay and Robbie Williams tickets in a peak campaign prize draw running until March 31.
Agents booking with Citalia, Sovereign and American Holidays will also receive £10 Amazon vouchers per booking and £25 for a twin or multi-centre booking made by February 28.