Liverpool Cruise Terminal’s Angie Redhead has been named as chairwoman of destination association CruiseBritain.

The cruise and operations manager for the terminal has taken over from Daren Taylor.

Redhead said: “UK ports have always worked collaboratively together to enhance our offer to both the passenger and the cruise line and I am really looking forward to the challenge and opportunity during my time as chair.”

Taylor said: “The cruise industry has great potential for Britain’s ports, destinations and services; each cruise ship call can bring significant revenue into the port and surrounding area and we are working with both VisitBritain and VisitEngland to increase Britain’s share of the Northern European day call market.

“CruiseBritain is also now working closely with the European Sea Ports Association’s newly-formed Cruise & Ferry Ports Network.

“This is a great opportunity to work towards better Europe-wide cooperation.

“The Network aims to achieve a clear voice with European institutions, develop a useful Code of Practice and engage in constructive dialogue with other industry stakeholders such as the cruise lines.”

He added: “Angie has been enormously successful in her work for Liverpool itself and is also a tireless and positive ambassador for Britain.

“Her experience in the cruise industry, plus the wider travel business, will be of great value to CruiseBritain and I feel absolutely confident that Angie’s passion for the industry will enable our organisation to continue to flourish.”