Homeworking agency Not Just Travel has refreshed its brand, with a new look and marketing toolkit for its consultants to “clearly communicate their value and level of customer service”.
The rebrand emphasises Not Just Travel consultants’ “expertise, knowledge, passion and ability to save customers stress and time when booking a holiday”.
Agents can use customisable digital and print marketing assets which feature a new slogan: “We make planning a holiday feel like a holiday.”
Not Just Travel co-founder Steve Witt said the investment aims to “shift focus from price promotion to service value”.
He said: “Our consultants can often become too focused on promoting offers rather than communicating their personal and proactive customer service.
“As a result, we have redefined our value proposition to enable our members to position themselves as the most trusted travel consultant for all things travel – for life.”
More: Not Just Travel claims £1m daily sales for past two days
The refresh has been undertaken with brand strategy firm Fridays At Nine, which works with major consumer brands including Yeo Valley Organic, Miller and Carter and Dorset Tea.
Fridays At Nine also provided social media assets and training to the network’s consultants.
Not Just Travel consultant Joanne Hyder said: “Having spent my previous career in marketing roles for big brands like Coca-Cola and Virgin Atlantic, I am a passionate believer in branding.
“This strategy is spot-on; it really taps into what people think, feel and do, and addresses every step of the customer journey.
“The distinctive creative sets us apart from other agents, plus editable templates will save so much time. Importantly, we will all consistently communicate the value we offer.”
Chris Cardew, founder of Fridays At Nine, added: “The unified approach creates a powerful collective identity for Not Just Travel across all marketing channels.
“We have developed a distinctive visual toolkit that lets consultants showcase that dedication more effectively.”
