Classic Collection is to start selling holidays from the Ireland.
The agent-focussed operator will offer European beach holidays bookable in euros from Cork, Dublin, Kerry, Knock and Shannon airports.
Airline partners working alongside the B2B operator will include Aer Lingus, Pegasus, Ryanair and Sun Express.
The move into Ireland follows confirmation of a partnership last February between Ryanair and Classic Collection parent company, On the Beach.
B2B director Si Morris-Green said: “Our launch in Ireland means we are able to provide more choice and great value to trade partners who want to book their customers from their local airports in the Irish Republic, as well as the protection they need to book with confidence.
“In the initial phase of our launch we’ll be working with a limited number of partners in Ireland. Planned system upgrades, which are due to be completed in the next few months, will see us open sales to the wider travel trade community in the Republic.”
He added: “This is a hugely exciting development which we’ve been working towards for the last 12 months.
“It’s a milestone in the new era of Classic Collection and we look forward to bringing the tools, technology and marketing support to help drive business and volume through our new trade partners in Ireland.”