Regent Holidays has reported sales for Greenland have “skyrocketed” recently, with interest in the destination fuelled by the media spotlight.
The tailormade specialist, part of the ITC Travel Group, said Greenland has been cited as a destination to watch thanks to the new airport that opened in the capital Nuuk late last year.
Its landscapes have also been showcased in the media amid reports of President Donald Trump’s strategic interest in the autonomous Danish territory.
Last month, Regent saw a 250% increase in bookings to Greenland compared to January 2024, and a 70% increase in enquiries.
During January, Regent has already achieved 26% of last year’s total bookings for Greenland.
Andrea Godfrey, head of Regent, said: “Perhaps it’s the buzz surrounding Nuuk’s new airport opening, Greenland appearing on multiple ‘must-see destinations for 2025’ lists, or maybe the curiosity sparked by Trump’s much-publicised designs on it – whatever the reason, Greenland is very much on the radar as a travel destination for 2025, and year-on-year bookings have skyrocketed.
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“We’re also seeing a trend toward travellers booking longer holidays, moving away from five-day short breaks in Ilulissat, which were hitherto most popular.”
Catering to increased demand, Regent has launched two new, longer itineraries in recent months.
The 15-day Great Greenland Adventure is a small group tour taking in heritage, traditions, art and architecture, plus outdoors activities such as mountain hikes, whale-watching, cruising among icebergs and relaxing in geothermal pools.
It is priced from £8,185 per person sharing, including flights, accommodation, most meals and a host of experiences.
The eight-day Greenland Winter Wonders: Nuuk to Ilulissat individual trip twins the capital Nuuk with Ilulissat (known as Town of the Icebergs), and includes a northern lights cruise, a dog-sledding adventure and the opportunity to overnight in an igloo.
It costs from £3,095 per person sharing including flights, B&B accommodation, airport transfers, internal flights between Nuuk and Ilulissat and a host of experiences.