Balkan Holidays is to run 39 events across the UK to support travel agents.
This initiative includes multiple training sessions, 13 agent-exclusive events in partnership with key airports, and a series of consumer-focused events in 13 cities to promote Bulgaria as a top holiday destination.
The events are designed to provide travel agents with valuable insights, first-hand experiences, and direct engagement opportunities with the Balkan Holidays team, according to the operator.
Tash Smith, the operator’s regional sales manager for homeworking agents, said: “I’m very excited to get in front of many of our agents that we may not see as often as our retail agents.
“These events will be a fantastic way to connect, share updates, and strengthen relationships.”
Head of sales and brand Lynsey Jones added: “These events have been planned to fully support the UK trade. It’s been a team effort to get this tour over the line and we look forward to seeing many agents on our travels.”