GOLDENJOY has revamped its image to build brand awareness among agents and consumers.
The new look, which includes a fresh logo, comes as the operator looks to increase its market share.
Managing director Amal Tantawy said stiff competition in the industry has forced the change.
“Agents are faced with a vast array of tour operator brochures and we felt it was important to make the Goldenjoy product more visible for agency staff and customers alike,” he said.
The new logo will appear on the operator’s diving programme and its main brochure covering the Middle East, Far East and Caribbean. Tantawy said new destinations will appear in its 2000 brochure.