Former Co-operative Travel Trading Group cruise commercial manager, Dawn Quinn, has been named by Scenic and Emerald Waterways as sales manager for the Midlands region.
As central sales manager, she will act as a brand ambassador for the two river cruise brands within the region’s travel agency network.
The role will involve providing sales support, advice and training, enabling agents to maximise their river cruise sales.
Emerald Waterways brand manager, David Winterton, said: “We identified a key opportunity within the central UK region, which is crucial to our future development and sales strategy, and overall we are striving for 30% of overall sales to come from this territory in 2016.
“For that reason a new manager role was necessary in order to help nurture growth within the region.
“So we are very excited to have Dawn on board and feel that with her vast experience she will undoubtedly be a major asset and help steer the team to continued success.”