UKinbound is to work with charity Springboard to promote careers in the tourism sector.
The inbound tourism association, which represents 350 of the country’s top tourism businesses, is endorsing the government’s #mytourismjob push by sharing stories of its own members who have risen to the top of their game.
The campaign aims to raise the profile of tourism as an employer and celebrate the career prospects available within the industry.
It was launched with the government’s five point plan to boost tourism across the UK, encouraging awareness of one of the country’s fastest-growing sectors.
UKinbound is highlighting the career progression and success of individuals from companies such as Big Bus Tours, Canterbury Cathedral, E-Voyages, The View from the Shard and AC Tours as tourism industry success stories.
The association aims to encourage the government to continue investing in tourism promotion and create the necessary environment for individuals to be trained, develop and succeed in the industry.
But the industry body also stressed the need for further government support if individuals are going to be drawn to a career in the sector, and enabled to flourish.
UKinbound chief executive, Deirdre Wells (pictured), said: “UKinbound welcomes the government’s recent commitment to promoting careers in the tourism industry. Tourism currently employs one in three people in the UK and the sector is capable of further growth but this can only be achieved by encouraging candidates into the industry.”
“Reinforcing the importance of investment in the tourism industry, UKinbound has joined up with partner charity, Springboard, to showcase, through case studies, how their activities and programmes help young people, the unemployed and those facing barriers to work into sustainable employment within the tourism and hospitality industries.”
Springboard chief executive, Anne Pierce, said: “Springboard is delighted to be working with UKinbound to help promote careers in tourism and is fully supporting the #mytourismjob campaign.
“Tourism has so many great career opportunities and progression routes and we all need to promote how amazing the industry is.”