Imagine Cruising is claiming 40% growth on the demand for cruise and stay holidays this year as it releases its 2016 programme.

The company has expanded its portfolio through an 88-page Cruise Collection brochure featuring ocean and river cruises coupled with a range of destinations and experiences.

The brochure is available both in print and online and the launch coincides with a TV advertising campaign this month across ITV and Channel 4 as well as a new website and soon-to-be-released Imagine Cruising app.

The holidays featured incorporate cruises with lines including Cunard, Royal Caribbean International, Princess Cruises, Celebrity Cruises and A-ROSA.

Featured destinations include Africa, North America, Tuscany, the Mediterranean, Alaska, and Dubai.

Development director, Peter Shanks, said: ‘There are two key factors driving the growth of our ‘Masterpiece’ and tailor made holidays.

“Firstly, it’s about value and the inclusive nature of the exclusive holidays we create. If customers are going to cruise in faraway destinations, then having travelled all that way they want to immerse themselves in the destination as well as experiencing all that the cruise itinerary has to offer.

“Secondly, they want every aspect of the holiday to be taken care of. Imagine are experts at creating value and in providing cruisers with more than just the cruise.”

Each Masterpiece Collection holiday is given four pages to cover every aspect of the holiday.

The 2016 brochure also covers tips for first-time cruisers on cabins, dress codes, families, tipping, shore excursions, visas and flights and descriptions of all recommended cruise lines.

Imagine Cruising, which was established by industry entrepreneur Robin Deller, sold a 51% stake in the business to Travel Republic, Gold Medal and Travel 2 parent dnata, a part of the Emirates Group, in March.