Norwegian coastal cruise line Hurtigruten has appointed Magnus Zetterberg as its new UK managing director.
Zetterberg joins following 12 years at Scandinavian Airlines most recently as vice president of e-commerce and distribution. Prior to that, he held roles in business intelligence, performance management and group strategy.
Commercial director Arild Kaale said: “I’m very happy to have Magnus on board.
“With his broad experience in the tourism industry he will contribute with inspiration, clear leadership and focus on increased growth in UK & Ireland.”
Zetterberg added: “It is an exciting time to join Hurtigruten, with new ships and new product in the pipeline for 2016.
“Much of my previous experience is in the online arena, so I’m particularly pleased to see the new web platform that launched this week and am very excited about the plans for its future development, both within the trade and consumer areas.”