A new livery unveiled by Cathay Pacific will be progressively introduced onto all aircraft in its fleet as part of an overall revamp of the airline.
The livery was showcased yesterday on one of the airline’s Boeing 777-300ERs at Hong Kong international airport.
The airline has also pledged a number of developments including the introduction of fleet of new Airbus A350s, further service and the continued expansion of its network.
Website and mobile app enhancements are planned, as well as major enhancements to airport lounges in Hong Kong, Tokyo, Manila and Bangkok.
The existing fleet will be repainted with the new livery as aircraft go through their normal maintenance schedule over the next five years, with some 150 aircraft getting the new look.
The airline’s chief executive, Ivan Chu, said: “Today represents the beginning of a new era for Cathay Pacific.
“We are very happy and proud to unveil our new aircraft livery which represents our journey into the future and also celebrates the many great things we have achieved over the past seven decades as the home carrier of Hong Kong.
“The livery is a vital part of our brand image – a symbol of the company’s values displayed on our most important physical asset.
“The livery represents Cathay Pacific in and out of Hong Kong and every time our aircraft take off or touch down in our network of destinations around the world.”
He added: “Creating a new livery is much more than a cosmetic exercise. This new look is the latest – and most significant – development in our ongoing efforts to improve the overall customer experience at Cathay Pacific.
“It is also a highly visible representation of the huge investments we are making in new aircraft and products as part of our ongoing commitment to build Hong Kong’s position as an international aviation hub.”