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A fear of terrorist attacks is one of the biggest concerns for UK holidaymakers, WTM’s annual industry report claims.
According to the report, which polled 1,038 holidaymakers, 61% of those who opted to have a staycation said a fear of terrorism was an important factor in their choice of holiday. The only greater factors were affordability and weather.
Four out of 10 that did opt to travel abroad said they were “unable to totally relax” following the attack on a beach in Tunisia which killed 38 people.
One in five (22%) said they were very concerned about terrorism and 18% said they were quite concerned.
The report looked at seven key areas: industry optimism, emerging destinations, responsible tourism, sports tourism, aviation, booking trends and UK holidaymakers’ experiences.