New York City is on track to record a fourth consecutive annual increase in visitor numbers from the UK.
The city is forecasting 1.192 million UK visitors for 2015, a small increase on the 2014 figure of 1.175 million.
Visitor numbers from the UK to New York peaked at 1.328 million in 2008, but fell to a low of 1.033 million in 2012.
New York’s marketing agency NYC & Company unveiled a new ?’Unlock NYC’ campaign at World Travel Market, with a focus on increasing travel to the city during the winter months.
The period between January and March is traditionally the slowest for inbound visitors, but the campaign hopes to encourage bookers by highlighting the competitive hotel rates and special events available at this time of year.
Hotel development across New York’s boroughs continues apace, with 15,000 new rooms to be delivered by the end of 2018.
While Manhattan continues to be the focus of the developments, a number of new properties are also scheduled to open in Brooklyn and Queens in particular in the coming years.