Travelbag is planning national TV advertising to run later this year on the back of a new poster push.
The long haul tailor-made travel specialist wants to raise awareness of the brand, its prices, product range and expert consultants, as well as drive traffic to shops and its website.
The ‘With You All The Way’ outdoor advertising is running in London until the end of March on the tube network, local buses in areas around Travelbag regional stores and across National Rail’s southeast services.
Marketing director, Paul Hopkinson, said: “This campaign sets to firmly establish Travelbag at the forefront of customer’s minds when looking to book a long-haul holiday.
“By offering luxury holidays at unbeatable prices and the peace of mind the goes with it we hope to be able to attract new customers as well as encourage repeat business both throughout 2016 and beyond.”