Minicabit hails the trade to forge taxi partnerships

Taxi booking mobile app and comparison site Minicabit is looking to forge trade partnerships having built a national network of 700 cab operators.

The firm has hired experienced travel executive Carl Cromie, who previously worked for Columbus Travel Media and, as head of partnerships.

Minicabit already provides white-label versions of its technology to London City and Heathrow airports, and Expedia, fulfilling inbound transfers at Manchester and Birmingham.

Founder and chief executive Amer Hasan, who once pitched the company on BBC2’s Dragons’ Den, said: “Uber is doing partnerships, but is very much the on-demand city centre-type model. There 
are not many companies that 
can offer the scale we do.”

Unlike Uber, Minicabit targets the pre-planned cab market, with bookings available from 30 minutes’ lead-in time to 12 months.

The firm is looking to integrate its booking service into travel partners’ products to give clients a domestic transfer service between home and ports of departure.

Due to Minicabit’s coverage of providers it can compare the prices of cab firms based at the point of departure and destination.

As well as prices, the firm also compares attributes such as availability of Wi-Fi, whether they take pets and carbon emissions.Last autumn, Minicabit raised £1.4 million investment funding as well as private backing from two leading investors.

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