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Tivat in Montenegro is to become the 105th destination to be served by easyJet from Gatwick.
Summer flights will run twice a week on Mondays and Thursdays with single fares starting at £33.49.
The budget airline expects to carry more than 19,000 passengers on the route to Tivat which also serves the Mediterranean port of Kotor.
The new Gatwick service will complement flights from Manchester to Tivat which start on March 27 with fares leading in at £35.49 one-way.
The Manchester connection is the only one offered to Tivat by any UK airline outside London.
EasyJet commercial manager, Neil Slaven, said: “A few months ago we were delighted to announce that we would be adding a new county to our network exclusively available for passengers travelling from Manchester airport.
“We expected that this new route would not take long to become a firm favourite as an easy and affordable summer destination for our customers and it has proved to be so successful that we believe there is a real demand for this flight from London Gatwick to Tivat.
“With its Mediterranean climate and a vibrant coastline littered with beaches, Montenegro is a truly up and coming destination which will provide more than a match for the long-established med resorts.”
Jennifer Newman, airline business manager, at Gatwick added: “The addition of easyJet’s Tivat route to Gatwick brings easyJet’s routes at the airport to an impressive 105 different destinations and we are delighted to see Montenegro opening up to increasing numbers of Gatwick passengers.”