With the Easter school holidays now upon us, those of you with children will no doubt have received reports about your offspring’s progress during the spring term.
For travel companies, this time of year is also a chance to take stock as we reach the end of the first quarter of the calendar year.
Speaking to various contacts in the industry, it would appear that the general report would be largely favourable.
There have been some obvious headwinds, not least last week’s tragic events in Brussels, but many companies faced with new subject matter and needing to demonstrate excellent problem-solving skills and the ability to tackle some complex equations on yield and capacity have still managed to make good progress.
As is the case on many school reports, there is no room for complacency, and we are all aware that the good work so far could be undermined by events beyond our control.
For travel, the summer term is going to present challenges, with focus turning twice to Europe in the shape of the EU referendum and the Euro 2016 football championships.
Availability of affordable product and continuing fluctuations in currency and consumer sentiment are other considerations but, as we know, with challenges come opportunities to shine.
One of those opportunities comes in the shape of the Agent Achievement Awards, and I’d urge all our agent readers to ensure you fine-tune your own annual reports in the shape of your entries.
The deadline is April 8, and you can find a full list of categories and entry tips at agentachievementawards.co.uk