A record-breaking first quarter is being claimed by Hoseasons with seven of its best 10 booking days ever during the first three months of the year.
The domestic operator’s sales through third parties, including high street agents, were up by 10%.
The self-catering specialist saw overall bookings increase by 8% during the peak turn of year selling period against the same time last year.
Bookings for lodges and log cabin bookings rose by 14.5%, while boating bookings jumped by 22% year-on-year.
Three and four-night short break bookings were also up, rising 11%. Short breaks now account for almost 70% of holidays sold.
Managing director, Simon Altham, described the figures as being particularly pleasing considering that 2015 was a very strong year.
“These figures clearly demonstrate the continuing appeal of the UK luxury short break market for both families and couples looking for a safe, secure and convenient getaway only a short drive from home,” he said.
“Continued investment in the sector means standards of accommodation and facilities have never been so good, something that is clearly going down well with customers looking to make the most of what’s on their doorstep in 2016 without having to compromise on quality.
“Private hot tubs remain the number one searched for feature on our website, with indoor pools coming in second.”