Tim Alderslade is to be the next chief executive of UK airline trade body, the British Air Transport Association (Bata).

He will move next month from the Airport Operators Association (AOA) where he has run public affairs and PR since December 2012.

Alderslade succeeds Nathan Stower, who is taking up a senior role with Virgin Atlantic.

Bata chairman, Jane Middleton, said: “Nathan will be a very hard act to follow, but we are confident that Tim will rise to the challenge.

“I would like to thank Nathan for all efforts, dynamism and energy over the last two years and wish him well in his new role.

“He has been responsible for new initiatives such as the annual Bata lecture and our manifesto, as well as delivering much greater emphasis on effective engagement with politicians and the media.”

Alderslade added: “I am relishing the opportunity to take Bata forward and working with our members, the Bata team and wider stakeholders.

“It is a huge privilege and challenge to be joining Bata at such an important time for the UK airline industry.

“Passengers, businesses and the wider economy rely on Bata members and the organisation must continue to play a key role in representing and promoting the importance of the sector.”