Appointments made at A2Btransfers to build trade partnerships

Senior sales team appointments have been made by as part of a drive to grow international markets and partners.

EMEA sales director Eloise Hudson joins from Tourico where she held a number of director level roles. 

She brings 14 years of experience in the travel industry to the new role overseeing EMEA activities for A2B.

Cina Bahri, who has been with A2B for five years as international sales director moves to the newly created role of international business development director with a remit to build and develop new business opportunities.

Head of B2B partnerships, Sandy Winn, joins with a brief to further support and develop key trade and metasearch business globally.

Chief operating officer, Matt Hall, said: “We have seen triple digit growth in our international business which now represents over 40% of our B2B sales. 

“We are delighted that Eloise and Sandy are joining the senior sales teams and by working alongside Cina, we will be able to operate quickly and more efficiently to further support international growth.

 “We are working hard and investing to grow our B2B business on an international scale. 

“We exhibited at ITB for the first time this year to show agents how easy it is to work with us and increase their transfer sales and we have also taken a stand at ATM to continue with this education on an international scale and will be back at WTM in November.”

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