Low-cost carrier Norwegian today started year-round flights from Gatwick to Oakland, California.
Three flights a week using 344-seat, two-class Boeing 787 Dreamliner aircraft are scheduled with one-way fares leading in at £159.
Oakland-San Francisco becomes Norwegian’s seventh US destination from Gatwick following the recent introduction of direct flights to Boston.
The journey time from Oakland international airport to San Francisco is estimated at around 35 minutes.
The airline’s chief commercial officer, Thomas Ramdahl, said: “Over half a million UK passengers have flown transatlantic with Norwegian and now we’re putting on even more great value flights to the US.
“With direct low-cost services to Oakland and LA on the west coast and New York and Boston on the east, passengers can also consider fly-drive options with our affordable one way fares.”
Norwegian has put a record 425,000 transatlantic seats from Gatwick on sale this summer.