Global will launch a bespoke marketing support service for members at this year’s conference in Dubai.

The group says it has in-house expertise in both online and offline marketing and can support members more cost-effectively than if they use third-party agencies.

Global managing director Andy Stark said: “We are seeing members doing a lot more bespoke campaigns so we will provide a managed service.

“We will craft a campaign calendar for a member and provide support on a one-to-one basis and assist them with the marketing team here at head office.

“I’m not looking to profit out of that but we can share our expertise.

“Rather than paying a marketing company to promote their offers, we will put a bespoke marketing proposition to the agent with a cost-sharing fee.”

Stark said Global had increased investment in its in-house marketing resource this year to meet requests from agents for assistance.

As well as email and website expertise, the team also has experience of offline marketing, including shop window and interior design and facias.

Stark said agents with high street stores often spend thousands of pounds getting 
their websites right but ignore their shop frontage.

“To me they are one and the same,” he said.

“We’re not talking about businesses with 30 or 40 stores. If you don’t have the time or inclination to look after your shop window, you’re missing a trick.”

Digital agencies remain important partners for Global and delegates will get practical advice from NewZapp, Clicky Media and Ginger Juice, experts in email marketing, web design and social.

Stark said the conference agenda had been based on feedback from its membership and partners about what they wanted.

“We have built the conference around the simple theme of ‘How to’,” he said. “We were keen to make sure speakers were able to talk about specific subjects and were educational too.”